Since details about VMA-night fights are still advancing to light, Rock Daily isn't absolutely done with the Vegas abortion we covered absolutely beforehand this month. Here's Joe Levy's take:
It's harder to say absolutely which was a drifter moment at the MTV Video Music Awards: a abbreviate attempt of the Foo Fighters with Serj Tankian on vocals flailing abroad at the Dead Kennedys' "Holiday in Cambodia" -- a twenty-seven-year-old aloof jailbait put-down of American consumerism -- or Justin Timberlake chastising MTV for the additional time in one night for not arena abundant videos by address that we don't charge added "Simpsonson absoluteness television." Both said affluence about how strained, odd and abortive the VMAs accept become: The attacks now appear from within.
Was it a acceptable abstraction to date the appearance in a Vegas auberge and run the red carpeting through the casino, a abode Lord knows how abounding MTV admirers (to say annihilation of arrears performers like Chris Brown and Rihanna) aren't accurately accustomed to enter? What about shrifting off the a lot of absorbing performers -- Kanye West, Timberlake, the Foos and Fall Out Boy (who, whatever you anticipate of them, at atomic swung for the fences like they believed the break was important and affability their guitars wasn't) -- to "fantasy suites," acid to them for alone a minute or so at times as bumpers afore commercials? And who let Alicia Keys onstage cutting Gene Simmons' boots, Diana Ross' leggings and Jimi Hendrix's headband?
If you accept to ask any of these questions, you accept no business watching MTV -- ratings for the VMAs were up twenty-three percent this year (due, no doubt, to the Britney Spears appearance opener). To be fair, MTV has been captivated to an absurd accepted from the moment it started twenty-six years ago, if humans bitched about the blasphemy of annihilative our imaginations by putting pictures to music. Now, of course, the complaint is that it no best puts abundant pictures to music. MTV has acquired into a absoluteness TV network, accepting pioneered the brand actuality in the U.S. with The Real World, which bent the absorption of kids who'd developed up with their lives accurate on VHS. The amaranthine array of absoluteness programming that now dominates -- including some absolutely animal dating shows area contestants appoint in blank ability affairs -- is just appropriate for the accepted moment, if MySpace and YouTube accept put acclaim aural simple ability of a new generation.
As for the VMAs, they're a antic after a bite line. No one cares about the absolute awards. They tune in for ... what, exactly? Once aloft a time, it was for the performances and the host, but MTV has cut aback on the aboriginal and done abroad with the additional entirely. The appearance lived on for years as a branding opportunity, a adventitious for the arrangement to accessory itself with music afresh for a moment. Now even that has passed, and the VMAs accept become an alibi to drive cartage to the MTV Web site. There you can appearance the absoluteness of the Foo Fighters' Dead Kennedys awning and buy an "It's Britney, Bitch" ringtone. In a assurance of how far MTV has collapsed from the cultural capital stage, the arrangement had to force YouTube to cull down the blow of Britney's VMA stumble. But that "It's Britney, Bitch" ringtone? That's absolute to MTV.
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